Short-term loans for Kenyan entrepreneurs through mobile banking

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In Kenya, traditional banking methods are being superseded by mobile banking apps such as M-PESA, which allow users to pay bills, transfer and even withdraw money by simply using their smartphone. However, gaining a credit history can be problematic in countries where credit cards are not a part of everyday life. Saida is an app that integrates with M-PESA, and allows users access to short-term loans that are calculated based on their phone data. Saida uses phone data as a proxy for credit suitability. Information such as how regularly a user tops up, data usage and phone model is used…

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