Simple device makes cheap whiskey taste oak-aged in 24 hours

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This is part of a series of articles that looks at entrepreneurs hoping to get their ideas off the ground through crowdfunding. At the time of writing, each of these innovations is currently seeking funding.

It's no longer the case that consumers are happy to take whichever beer or spirits their nearest supermarket stocks for the most affordable price. Many are joining in the craft beer trend and demanding more from their tipple. The UK's Deskbeers has already helped offices to sample the best of local breweries, and now a new Kickstarter campaign called Whiskey Elements wants to help consumers enjoy the taste of top shelf whiskey by customizing their own store-bought bottle. The difference between more expensive whiskeys and the more affordable bottles comes down to two factors — the type of wood used…

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