In Australia, household retailer’s packaging can be turned into furniture
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We've already seen Dutch stroller manufacturer Joolz print instructions on the packaging of its products to encourage customers to turn the used boxes into something new and useful. Now, borrowing a page from Joolz's book, Australian furniture retailer DIY Living does something similar with its own boxes, allowing buyers to turn the cardboard packaging into brand-new items. A marketing initiative in Singapore that came about through a partnership with ad agency Publicis, DIY Living lets the packaging used on its furniture products live beyond the unpackaging process. Specifically, printed instructions are included to guide buyers who have unpacked their furniture…
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