From Singapore, personalized fragrances help dementia sufferers to remember

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Certain scents have the Proustian power to bring back vivid memories, a fact that was taken advantage of by the Scent of Departure range of perfumes, designed to capture the smell of individual cities. Based on this premise, Smell a Memory personalized fragrance kits now aim to act as memory prompts for Alzheimer's and dementia sufferers. Working with Singapore-based perfume manufacturer Givaudan, creative agency JWT custom-created a box containing several fragrances that would have personal resonance with patients based on their family history, ethnicity, age and personal stories. The team went to nursing homes in Singapore before creating the perfumes,…

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