From Singapore, personalized fragrances help dementia sufferers to remember

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Certain scents have the Proustian power to bring back vivid memories, a fact that was taken advantage of by the Scent of Departure range of perfumes, designed to capture the smell of individual cities. Based on this premise, Smell a Memory personalized fragrance kits now aim to act as memory prompts for Alzheimer’s and dementia sufferers.

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