Pop-up kitchen tours the world promoting Singaporean cuisine
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There are many ways a country can promote itself to the rest of the world, including job contests and networks of virtual ambassadors. It wasn't until just recently, however, that we came upon the likes of Singapore Takeout, a pop-up kitchen in a shipping container that's traveling the world to promote Singaporean cuisine. Part of the Singapore Tourism Board's SPICE initiative — that's short for Singapore International Culinary Exchange — Singapore Takeout is essentially the story of “one mobile kitchen, nine cities, 10 chefs and 15 food brands on a 365-day gastronomic journey,” as the project's Facebook page puts it.…
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