Sipahh, a new twist on the traditional straw, is filled with naturally flavoured beads that dissolve and impart flavour to cold white milk as it is sipped through the Sipahh. As the tagline says, “Insert into cold milk, Sip, and say Ahh!” Sipahh straws come in six fun flavours (Strawberry, Chocolate, Caramel, Banana, Toffee Apple, Cookies and Cream and Choc Mint), contain no artificial preservatives or colouring and less than half a teaspoon of sugar. Each straw flavours 250-300 ml of cold milk. Sipahh is a clever way to encourage children to drink milk. It’s healthier and cheaper than flavoured milks, revives the appeal of straws and gives children a fun new way to experience milk. Sold in a large number of supermarkets and convenience stores in Australia and New Zealand, the milk flavouring straws were also recently launched in McDonald’s restaurants in South Africa. The straws were created by Australian Unistraw, which is also developing energy straws for athletes, vitamin-enhanced straws, and medicinal and pharmaceutical straws that will improve medication delivery to patients who have difficulty swallowing pills. Sipahh is the company’s first foray onto the commercial market, and has won a number of awards. A convenient and playful way to get children to drink more milk? Sounds like something school cafeterias should sell instead of sugar-laden fizzy drinks. And how about adult versions, like coffee-flavoured straws for a homemade iced-latte? Snap up distribution rights for your region!