Site connects brands with individual journalists to help them get press

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Not everyone has contacts in the media, which can make it an unfair playing field when it comes to getting press on a new product. While the Winnipeg Free Press recently opened its own branded cafe where the public can mingle with the paper's reporters, a new service called JustReachOut is helping businesses to eschew PR firms by connecting them directly to the most relevant journalists. Founded by Dmitry Dragilev, who also created Criminally Prolific, a consultancy company that helps startups accelerate in creative ways, JustReachOut is designed similarly for small companies looking to market their products or services. Rather…

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