Site helps viewers source set pieces from Mad Men
We’re constantly looking for innovative ways to improve the Springwise experience, and so we’re now introducing BeeLine Reader, a new technology that helps you read more quickly and efficiently. To learn more about BeeLine Reader, an award-winning startup funded by Intel Capital, see BeeLineReader.com.
The original premise for e-tailer ASOS was to enable viewers to buy clothing items they had seen on TV programs or films. The company has since morphed into a general online fashion and beauty store but people still covet items they see online and these desires are not limited to clothing. Now, Seen on Set is an online platform, where viewers can browse and purchase furniture, tech, homeware and decorations they have seen onscreen.
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