Site lets consumers trade green behavior for eco products
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In order to swap their typical routine for one that's good for the environment, consumers often need motivation — a principle seen in schemes at venues such as the Charles Hotel in Massachusetts, which rewards guests for taking green transportation to get there. Now Recyclebank has launched One Twine, an online shop where members of its green rewards scheme can buy eco-friendly items with the points they've collected. Recyclebank members gain points through the completion of tasks or lifestyle changes such as pledging to remember to turn off their lights, or making their freezer run more efficiently. Typically, these points…
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