Kickstarter-funded startup CONSTRVCT aims to enable users to get high quality prints of any image on the garment of their choice.
Fashion fans with a flair for design can already have an input into the pieces they buy through sites such as Cut On Your Bias, which allows consumers to customize their clothes before purchasing. Now Kickstarter-funded startup CONSTRVCT aims to enable them to put high quality prints of any image on the garment of their choice. While sites such as CafePress have been around for some time, they often cater for those needing a quick, cheap option for customized products. Using organic cotton jersey sourced locally, CONSTRVCT offers t-shirts and short sleeve, sleeveless, and one shoulder dresses. Customers upload a high quality image and use the online editor to alter its position on the garment. The design is then created in the New York workshop to professional standards, using a fabric printer. Each piece is produced as a one-off. Shirts currently cost USD 95, while dresses are priced at USD 199. Ultimately, CONSTRVCT is looking to expand the service to enable anyone to sell their own collections through the platform. Until then, like Cut On Your Bias, CONSTRVCT is adding an element of interactivity to the process of fashion design and retail, which can only help to draw in fans and followers. Spotted by: Murtaza Patel