Site taps Facebook for friends’ anonymous doctor and dentist recommendations

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If Facebook friends are a group to be trusted for vacation rentals and even dating guidance, it stands to reason that they should be a good source for physician recommendations as well. Enter WhichDoc, a New York-based company that taps the user's social network for doctor and dentist referrals. Now in beta, WhichDoc digitizes the word-of-mouth recommendations of friends in a completely anonymous way to help users find the doctors and dentists most trusted by those they know. Users begin by creating a free account or connecting directly through Facebook Connect. From there, WhichDoc automatically imports the user's Facebook friends,…

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