Skinvertising: pace tattoos for runners

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Washington, D.C.-based PaceTat offers on-skin advertising in the form of pacing guides. Pacing guides are used by runners in marathons and races to help them maintain the speed needed to finish a race within their goal time. Existing solutions include paper or plastic bracelets, which have a tendency to chafe and get in the way. PaceTat offers a comfortable and easy to read alternative: pacing guides transferred directly onto the skin of the forearm, like a temporary tattoo. What's interesting for marketers is the branding opportunity: PaceTat offers custom branded versions for advertisers. Priced from USD 0.39 each, depending on…

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