Skinvertising: pace tattoos for runners
We’re constantly looking for innovative ways to improve the Springwise experience, and so we’re now introducing BeeLine Reader, a new technology that helps you read more quickly and efficiently. To learn more about BeeLine Reader, an award-winning startup funded by Intel Capital, see BeeLineReader.com.
Washington, D.C.-based PaceTat offers on-skin advertising in the form of pacing guides. Pacing guides are used by runners in marathons and races to help them maintain the speed needed to finish a race within their goal time. Existing solutions include paper or plastic bracelets, which have a tendency to chafe and get in the way. PaceTat offers a comfortable and easy to read alternative: pacing guides transferred directly onto the skin of the forearm, like a temporary tattoo.
Spotted another good idea???
Join our network and earn rewards