Small loans, big ambitions
Reminiscent of the ‘Small is Sundara’ business idea, which was all about selling consumer goods in smaller doses and packages to low-income consumers (Springwise Newsletter January 2003), Mexican Banco Azteca, which launched in December 2002, is applying this ‘less is more’ approach to 16 million Mexican households who make too little (from $250-$1300 a month) to attract the interest from established financial institutions.
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