Smart conference badge aims to replace business cards and brochures

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Conferences overwhelm attendees with information about the latest products and services, but neither buyers nor sellers have the capacity to remember everything they see and everyone they speak to. Hoping to change this, Loopd is a conference lanyard that tracks wearers' movements, enabling them to review their interactions and access extra content. The Loopd system consists of three elements; beacons, the Loopd chip and the Loopd app. The beacons are placed around the event space and deliver data to the chips worn around attendees' necks, detailing where they are in that space. At the end of the day, users can…

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