Smart dress proves sexual harassment in clubs
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Springwise has already followed various innovations that aim to address problems that plague women. This app tells users which streets are safe according to crowdsourced data. In addition, a connected breast pump offers women privacy and control whilst nursing. Now a smart dress is helping to provide statistics on sexual harassment in clubs to better protect women in the future. An ad campaign from Ogilvy Brazil in partnership with Schweppes saw four women wearing a smart dress in a club in Brazil. Whenever the women were victims of unwanted touching, the dress used sensors to pick up such triggers. It recorded the…
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