Smart menstrual cup keeps users informed

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This is part of a series of articles that looks at entrepreneurs hoping to get their ideas off the ground through crowdfunding. At the time of writing, each of these innovations is currently seeking funding.

“You can't avoid your period, so let's make it better together!” So goes the mission statement for LOONCUP, creators of the world’s first smart menstrual cup. LOONCUP believes that understanding their periods can help women keep track of their overall health. The reusable cup has a discrete built-in sensor that connects to a companion app via Bluetooth. Throughout the user’s menstrual cycle, the app receives information about flow-rate, fluid color and how full the cup is — a countdown timer is included to inform women of when the cup will need to be emptied. The cup is then simply hand-washed…

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