Smart mirror acts as users’ personal makeup assistant

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This is part of a series of articles that looks at entrepreneurs hoping to get their ideas off the ground through crowdfunding. At the time of writing, each of these innovations is currently seeking funding.

With society’s high beauty standards, it is unsurprising that companies have taken advantage of the growing makeup industry, creating innovative ways to facilitate people’s morning routine. We have seen an example of this when the French brand Sephora provided beauty classes to help prepare women for job interviews across the United States. Similarly, the professional hair care brand Indola started a scheme where consumers could access tutorials and beauty tips by scanning the product packaging. The smart makeup assistant MORROR goes one step further, offering users immediate access to various face-care tutorials.

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