Smart Russian billboard hides secret advert from the police
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Earlier this year, Russia introduced a ban on European products in response to the EU's sanctions against the country over the Ukraine crisis. This has meant harsh consequences for merchants who usually sell European foods. While many have chosen to comply, an Italian grocery store called Don Giulio Salumeria is one store that hasn't, and is using a smart billboard advert to get the message across to customers without informing the police. The hiding ad was produced with the help of creative agency The 23. Placed in a prime outdoor location in Moscow, the poster informs passersby that Don Giulio…
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