Smart shopping list tells users when wanted items are nearby

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Smart brands are quickly moving beyond simple e-commerce, using omni-channel retail to maximize their sales and customer relations. Now, from Australia, Booodl is a smart shopping list which helps consumers get the most out of their physical shopping trips by connecting the online and offline worlds. Booodl is a smartphone app that notifies consumers when they come in close proximity to products from their digital wish list. To begin, users create their list adding 'wants' online. Then, when they are out and about, the app notifies the customer when one of their 'wants' is stocked nearby: the user can then…

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