Smart spoon remembers which flavors consumers enjoyed most
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Any connoisseur of specialty food or drink will know the risks involved in picking the wrong product for your own palate — it is a costly and unpleasant mistake. There are now apps that allow users to profile indie alcohol before they buy. Maille, purveyors of French mustard for centuries, are going a step further and embracing smart technology to help users choose their favorite mustard. In their showroom in Piccadilly, Maille teamed up with Hirsch and Mann and creative agency Mr. President to develop the Discovery Spoon tasting experience. Consumers were invited to try various mustard flavours, using the…
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