Smart tag for bras can detect heart attacks

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This is part of a series of articles that looks at entrepreneurs hoping to get their ideas off the ground through crowdfunding. At the time of writing, each of these innovations is currently seeking funding.

Sensor-based wearable technology is not just good for tracking our fitness regimes, it can also monitor our health in general. In the past we've seen a sports bra that can detect the presence of breast cancer, helping wearers to take early preventative measures. Now LifeTip is a tag that can be attached to bras in order to detect heart attacks and immediately alert emergency services. Currently seeking funding on Indiegogo, the device is a small triangular ECG sensor that comes with a clip for attaching to the front of a bra, resting on top of the heart. LifeTip is capable…

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