Product design and app combine to create a more convenient and sustainable way to drink water on the go.
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We have seen increasingly new and exciting ways to drink water on the go, whether to encourage young Japanese people to read more print news or ensure children stay hydrated. Spain-based company Closca has come up with an innovative way to find, carry and drink water on the move whilst reducing plastic waste.
The water bottle comes with the Closca Water App which locates the nearest place where users can refill the water bottle for free. With over 56,000 refill stations worldwide the app is convenient and efficient, encouraging the use of reusable bottles instead of plastic. The water bottle has been specially designed, it is 100% BPA-free, has dual opening to facilitate cleaning and allow the insertion of ice or tea. The base is made from borosilicate glass, and the bottle features a fidlock magnet buckle which, together with the silicone strap system allows the bottle to be attached to a rucksack, pram or bike for example. Consumers can benefit from the convenience offered by the bottle in addition to reducing their plastic consumption, thus benefiting the planet. The project is currently crowdfunding on Kickstarter and is available for pre-order via the company’s website.
This water bottle is unique as it works alongside an app to make the consumer’s life as easy as possible with regards to water consumption. How could products and apps work together in the future? Could such technology be used to reduce waste and pollution in other areas of life?