Smart wooden blocks add a physical element to digital interactions
Consumers’ entertainment libraries are no longer stacks of vinyl, shelves of books or even collections of DVDs, as more content becomes streamed through the web. While we’ve seen creators embrace digital — British band Metronomy recently released a single only to fans pointing their smartphones at the star sign Aquarius, for example — others still yearn for the physical aspect of the music, film and books that define them. Enter Qleek, a system of crafted wooden blocks that play digital content when placed onto a special reader.
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