Breath mint brand lets customers redeem points for vibrating toys
In Spain, breath mint brand Smint just launched a campaign offering people ‘sensual’ products in exchange for collecting points. A code is printed on each box of Smints; consumers register on Smint Me Hot, enter their code, and the points are added to their account. When they’ve saved up enough points, they can redeem them for adult toys. The selection includes a cellphone game that ‘will make you vibrate with joy’ (2 points), a small vibrator (10 points), a sensual candle (10 points) and a striptease set (20 points). Besides saving for gifts, each code also gives users a chance to win a trip to Bali. The campaign runs through February 2011, and participants must be 18 or over.
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