SMS-based coach trip booking for cell phone owners

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According to reports, smartphones are now outselling regular cell phones as more people look to take advantage of the benefits of the mobile web. However, the global standard cell phone market is still nearly 50 percent of the total share, showing a continuing need to cater for that audience. While businesses such as Rickshawale have offered taxi hiring in India via SMS, holiday booking site MakeMyTrip is now enabling consumers to arrange a coach trip across the country with just a couple of text messages. The platform first requires MakeMyTrip customers to send a text message which details the start…

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