Snap it up!

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The SEE-HEAR-BUY trend shows no signs of slowing down. This month's shining star? Japanese Mediastick, which will soon enable consumers to shop by simply snapping a (mobile phone) picture of the object of their desire. How does it work? • Participating etailers display Mediastick's special barcode next to their products (whether in magazines, newspapers, TV commercial or even on websites). • Consumers snap a picture with their camera-enabled mobile phone, then send the pic to a dedicated Mediastick phone number. • Mediastick's technology extracts the barcode, figures out what product needs to be purchased, sends the customer's details to the…

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