Crowdsourced video reviews of dining experiences
As the attention span of the average e-shopper wanes, businesses are looking for new ways to hold customer attention and video reviews are gaining ground. Research shows that customers trust reviews from other users more than they do information from the company itself and video reviews have the added advantage of allowing the customer to judge the sincerity of the reviewer. At Springwise we have covered a number of video review innovations recently. In June we looked at a retail app that allows users to scan barcodes and watch 8 second reviews from other customers. And last year, we saw a similar app that uses hashtags instead of barcodes to identify products reviewed. Now, Streethacker allows those eating out to create and upload short videos of their dining experiences.
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