Sneakers rethought to handle the demands of kids’ activity and growth

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There have been plenty of services in the past that help parents to design their babies' shoes or even allow kids to customize their own. However, PLAE is a startup that is redesigning sneakers for children, making them more flexible to cater for their continuing development. In their early stages, kids' feet aren't yet tough enough to support their weight. However, even when they've learned to walk the feet are still developing and require greater support and flexibility than typical child's shoes provide. Rather than simply downsize adult designs to fit kids, PLAE has created a sneaker that fits more…

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