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Books that double up as smoking papers or a classic dish

Publishing

Snoop Dogg's Rolling Words Smokable Songbook is a collection of his best lyrics printed onto rolling papers, while design agency Korefe has produced an edible cookbook made of pasta.

We recently came across two advertising campaigns that center around books with a practical use beyond their content. Snoop Dogg’s Rolling Words Smokable Songbook is a collection of the rapper’s best lyrics printed onto rolling papers, while design agency Korefe has produced an edible cookbook made of pasta. Designed by advertising agency Pereira and O’Dell to promote Snoop’s new range of Kingsize Slim Rolling Papers, the Rolling Words pocket-size book comprises of detachable sheets of hemp seed paper designed to hold tobacco and other smoking materials. Each sheet features words from a selection of Snoop’s back catalogue printed in non-toxic ink, bound in a twine cover with a match striking surface fitted onto the spine. According to the dieline, the book will not go on general release but may see a limited edition for sale online in the near future. Those attending the Coachella Valley Music & Arts Festival in California later this month – where Snoop Dogg is headlining with Dr Dre – will be able to sample the papers attached to posters located around the site. Here’s the man himself talking about the project: Korefe’s creation, meanwhile, is made out of 100 percent fresh pasta and was designed for Gerstenberg Publishing House. It can be filled with ingredients and baked in the oven resulting in a classic lasagne dish, according to the makers. While both of these examples are not currently available for the masses, the Rolling Words songbook may yet run as a limited edition. Either way, there’s plenty of inspiration here for those involved in publishing to build upon the ideas. Spotted by: Zachary Love

Email: robyn.freye@pereiraodell.com, info@korefe.de

Website: pereiraodell.com, www.korefe.de/en

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