Aimed at urban couples, Toronto-based 2 Magazine is the first to provide couple-centric entertainment, info rmation, guidance, and advice in an irreverent editorial package.
OK, compared to the previous mobile content examples, Canadian 2 Magazine is very paper-based, but it fits well with the niche magazine trend, which has already spawned gender specific shopping-only mags like Lucky and Cargo. The Toronto-based 2 Magazine is a quarterly lifestyle magazine for both genders, aimed at 25- to 34-year-old urban couples, providing couple-centric entertainment, information, guidance, and advice in a gender-neutral, honest, edgy, and irreverent editorial package. The debut issue of 2 Magazine hit Canadian newsstands in March 2004. It featured columns and pieces like “Get It On! 9 Essential Album to Put Both Of You In The Mood”, “15 Excellent Couple Adventures”, “Money + Couples = Arrrgh!”, and “Ask The Smug Married Couple”. A lifestyle magazine aimed specifically at young, trendy urban couples has the potential to elicit the same “oh, gimme a break” response one would utter after witnessing an extended public display of affection, but 2Magazine’s tongue-in-cheek style coupled with real, useful advice could may make this mag a sleeper hit. And having Neil Morton (the former editor-in-chief of the award-winning pop culture-forward Shift ) at the helm can’t hurt either.