Soccer jersey stock exchange makes shirts cheaper when teams are losing

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Every sports enthusiast knows that a true fan supports their team through thick and thin, but there is no denying that the club's merchandise has a fluctuating value in the heart of the wearer depending on the team's latest performance. Foot-Trade is a stock exchange for soccer shirts, which translates those emotions into monetary value: the e-commerce site tracks Brazil's biggest football teams and adjusts the price of the jerseys in real time depending on the progress of each game. The aim is to encourage fans to support their club even when they under-perform, by enabling them to buy a…

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