Soccer league partners with social platform to boost live engagement
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Social media sites have begun expanding into sports offerings. In 2017, Facebook began a live-streaming partnership with Major League Baseball that brought a limited number of regular season games to the social network. That same year, Amazon began streaming NFL games. Then, in March of this year, Twitter announced a deal with Major League Soccer in the US. The three-year deal will bring live matches, highlights and features to Twitter. Chris Schlosser, Senior VP for Media at MLS hopes the live-streaming deal will help the organisation engage its fans. Especially "the youngest and most socially engaged in pro sports...” In…
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