Social button sends half of small donations to content creators, half to charities

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As the Kony 2012 campaign showed, viral sharing isn't just limited to videos of cats and babies. Aiming to raise money for charities and creatives through 'likes', CentUp is a new platform that enables users to share content and donate to relevant parties at the click of a button. Donors creating an account with the service select a charity they would like to support and load some credit. Those creating content on the internet can then add the CentUp button next to each upload on their site, which acts as a 'like' button. When donors click the button to express…

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