Innovation That Matters

Social fashion app crowdsources clothing ID and recommendations


ASAP54 is an app that taps both the crowd and fashion experts for clothing identification and personalized suggestions.


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Finding out information about a stylish garment found in a photo or spotted on the street can sometimes be a pain, and while visual search — as used by apps like Snap Fashion — is getting better, it’s not always accurate. ASAP54 is an app that taps both the masses and fashion experts for clothing identification and personalized recommendations.

The app works as a social network, where users can follow their friends and likeminded style gurus, and share photos and chat about their latest fashion spots or purchases. ASAP54 also includes a feature that lets users upload a photo of any garment they want to identify, using smart image recognition to deliver instant results. If the automated search doesn’t work, however, they can then call on their followers or the app’s in-house style team to help identify the item. The style team can also be called upon at any time to offer five personalized recommendations within 24 hours based on the items on their feed.

ASAP54 is free to download from the App Store. Are there other ways to more quickly link consumers with the items they’re looking for?



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