Social gaming meets mobile micro-lending

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Microloans are small, interest-bearing loans made to entrepreneurs in developing economies. Because they accrue interest, the capital can be lent out in perpetuity. In most regions loan default rates are lower than 2%, and notably women are particularly reliable at making repayments. Play Seeds is a new product that allows online gamers to make microfinance donations as they play. We spend 3 billion hours each week playing online games, but research shows that only 3% of players make purchases in-app. Seeds targets the 97% of app users who are non-payers, inspiring them to spend through social good. The product is…

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