Social paywall lets readers share articles instead of paying

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The world of digital publication has been ruled by social media for a while now, with share figures and hits now used to set apart the powerhouses of journalism in the way that print circulation figures used to. But without resorting to lowest common denominator content and clickbait headlines, how can smaller online publishers compete? We’ve already seen paywalls used to generate revenue and now Sharewall is getting readers to unlock premium content on a share-one-read-one basis.

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