Social pizza ordering, with a side of gravanity

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It's not uncommon for pizza chains to let their customers order online or even via text message and the mobile web, but a new tool from Domino's adds a social element to the process. Michigan-based Domino's revamped its online presence last month as part of its "You Got 30 Minutes" brand re-launch campaign, including adding the new BFD Builder for custom online orders. Short for Big Fantastic Deal, the BFD Builder lets consumers create the pizza of their dreams—specifying the type of crust, the amount of sauce and cheese, and unlimited toppings—for a flat rate of USD 10.99. A 10-day…

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