Social tryvertising for busy mothers

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Put yourself in your consumer’s shoes: you’re walking down the supermarket aisles, kids are screaming, time is tight and you’ve got a long list to get through—is it any wonder you just stick to buying the same things week after week? Now imagine instead that you’ve had a chance to sample some of the new products out there in a relaxed setting, without any pressure to buy. Chances are, you’ll make some new finds that will improve your weekly menu.

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