Soup up your profits

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If a USD 1.6 billion company announces that new microwaveable soup containers are lifting quarterly earnings with more than one third, someone at research/business development has done something right. Campbell's Soup, the company in question, has scored a major hit with its sippable, heat-and-go soups. It started out with market research: according to National Eating Trends, 59 percent of all meals in the US are rushed, 44 percent of women carry lunch to work or school and 34 percent of lunches are eaten on the run. Soup is consistently a top choice for consumers preparing lunch at home, but falls…

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