From South Africa, soap-encased toy aims to improve kids’ hygiene

ga('send', 'event', 'Health & Wellbeing', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Lifestyle & Leisure', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Non-profit, Social cause', 'article', 'article-industry-impression', {nonInteraction: true});

Parents in the western world know how difficult it is to get kids to wash their hands regularly. In poorer countries, where a lack of sanitation and prevalence of disease is more common, this can cause life-threatening illnesses. The Hope Soap aims to remedy this by encasing a toy in the cleaning product, which can only be used if children wear down the soap. Developed by creative agency Y&R in a collaboration with the nonprofits Safety Lab, Dare to Share and Blikkiesdorp4Hope, the idea behind the soap came about as an attempt to tackle the high rates of diseases such…

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).


Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.