From South Africa, soap-encased toy aims to improve kids’ hygiene

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Parents in the western world know how difficult it is to get kids to wash their hands regularly. In poorer countries, where a lack of sanitation and prevalence of disease is more common, this can cause life-threatening illnesses. The Hope Soap aims to remedy this by encasing a toy in the cleaning product, which can only be used if children wear down the soap. Developed by creative agency Y&R in a collaboration with the nonprofits Safety Lab, Dare to Share and Blikkiesdorp4Hope, the idea behind the soap came about as an attempt to tackle the high rates of diseases such…

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