In South Korea, ‘flying store’ offers wifi and online shopping

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Consumers in the Czech Republic have already been able to do their grocery shopping through a virtual store in the form of Mall.cz. Now, South Korea supermarket Emart has created a wifi-based flying store, enabling those within its range to buy products online. Developed by creative agency Cheil, the campaign saw a large, remote-controlled balloon – fitted with a wifi router – flown over populous locations in Seoul, such as public squares, shopping centers and transport hubs. People who saw the balloon were encouraged to connect to the wifi through their smartphones, which automatically directed them to the Emart app.…

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