Space-inspired sports bra adjusts to movement
We’re constantly looking for innovative ways to improve the Springwise experience, and so we’re now introducing BeeLine Reader, a new technology that helps you read more quickly and efficiently. To learn more about BeeLine Reader, an award-winning startup funded by Intel Capital, see BeeLineReader.com.
Sportswear brands have often incorporated technology into their products for user benefits, as documented by Springwise through this wearable smart coach or an innovative biodesign that uses bacteria in clothing to enhance performance. Now a global corporation is looking even further afield to improve their clothing. Reebok's new sports bra, the PureMove, adapts to your movements; it tightens up when you’re moving for increased support, and relaxes when you slow down. Such a flexible design revolutionizes female activewear by having clothing that does what you need as you need it. Designer Danielle Witek took inspiration from Shear Thickening Fluid, invented by…
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