Space-inspired sports bra adjusts to movement

ga('send', 'event', 'Uncategorized', 'article', 'article-industry-impression', {nonInteraction: true});

Sportswear brands have often incorporated technology into their products for user benefits, as documented by Springwise through this wearable smart coach or an innovative biodesign that uses bacteria in clothing to enhance performance. Now a global corporation is looking even further afield to improve their clothing. Reebok's new sports bra, the PureMove, adapts to your movements; it tightens up when you’re moving for increased support, and relaxes when you slow down. Such a flexible design revolutionizes female activewear by having clothing that does what you need as you need it. Designer Danielle Witek took inspiration from Shear Thickening Fluid, invented by…

Spotted another good idea???
Join our network and earn rewards

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).

Add

Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.

Update