Specially-developed soil sustains live plants in bus stop ad campaign
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UK-based eco media agency CURB has already demonstrated an innovative use of living organisms as a form of advertising with its DesignGrass, which requires neither soil nor watering to provide a natural way of communicating with a wide audience. Now involved in a new campaign, the company has helped Clear Channel to encase living flowers inside advertising shelters in a campaign for allergy relief brand Piri. Between 14 May and 27 May, twelve bus stops and ad stands across the UK – in cities such as Cardiff, Liverpool, Birmingham and London – had the plants housed inside bespoke units installed…
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