Specially-developed soil sustains live plants in bus stop ad campaign

ga('send', 'event', 'Marketing & Advertising', 'article', 'article-industry-impression', {nonInteraction: true});

UK-based eco media agency CURB has already demonstrated an innovative use of living organisms as a form of advertising with its DesignGrass, which requires neither soil nor watering to provide a natural way of communicating with a wide audience. Now involved in a new campaign, the company has helped Clear Channel to encase living flowers inside advertising shelters in a campaign for allergy relief brand Piri. Between 14 May and 27 May, twelve bus stops and ad stands across the UK – in cities such as Cardiff, Liverpool, Birmingham and London – had the plants housed inside bespoke units installed…

Spotted another good idea???
Join our network and earn rewards

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).


Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.