Sponsored content gets past ad-blockers
We’re constantly looking for innovative ways to improve the Springwise experience, and so we’re now introducing BeeLine Reader, a new technology that helps you read more quickly and efficiently. To learn more about BeeLine Reader, an award-winning startup funded by Intel Capital, see BeeLineReader.com.
Nearly 200 million people now use ad blockers every month, so they can browse their favorite sites without being troubled by intrusive advertising. But this has caused a huge problem for online publishers who rely on the revenue from advertising. We have seen some innovative solutions such as Adieu — a cookie that lets users buy the ad space themselves and replace it with their own photos. Now, Yavli has another option: the London startup has created a technology that transforms ads into sponsored content that is delivered simultaneously with a page’s content and doesn’t get blocked by ad-blockers.
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