Sponsored content gets past ad-blockers

Sponsored content gets past ad-blockers

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Nearly 200 million people now use ad blockers every month, so they can browse their favorite sites without being troubled by intrusive advertising. But this has caused a huge problem for online publishers who rely on the revenue from advertising. We have seen some innovative solutions such as Adieu — a cookie that lets users buy the ad space themselves and replace it with their own photos. Now, Yavli has another option: the London startup has created a technology that transforms ads into sponsored content that is delivered simultaneously with a page’s content and doesn’t get blocked by ad-blockers.

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