Spooky videos and trick-or-treat map for Halloween shoppers

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Ads that trigger immediate responses often elicit more fun and seamless customers interaction. We've seen this radio app enabled users to speak back to streamed ads. This Halloween, giant retailer Target is using spooky interactive videos and a crowdsourced trick-or-treat map to boost sales. Making use of YouTube’s new 360-degree technology, ‘The House on Hallow Hill’ is an interactive house full of spooky rooms with a choose-your-own-adventure storyline. Users can explore the rooms by moving their device towards the direction they wish to look. Scattered throughout the rooms are Halloween-related objects that link directly to the online store customers can…

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