Aiming to connect advertisers with local sports teams, Sport Driven has created a platform where sport clubs, agencies and individual athletes can list commercial opportunities and find financial backing. For GBP 30 per year, teams and athletes can create a profile and list the individual sponsorship options they’re offering, like ‘match day’, ‘back of shirt’ or ‘calendar’, along with basic terms like price and duration. A premium membership of GBP 99 a year gives access to a few more bells and whistles, such as uploading images and maintaining a larger contact database. Advertisers can search the database to find local or national opportunities that best align with their budgets and marketing plans. Launched earlier this month, the British startup will have to sign up a significant number of teams and athletes before it becomes a one-stop-shop for advertisers and sponsors. If it does, it could be an indispensable tool for an industry that’s constantly exchanging visibility for financial backing. One to bring to your local market?