Sports fan engagement is upgraded with AR

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Australia-based Arival believes that AR (augmented reality) could create new opportunities for fan engagement during live sport events. Smart devices are enabling easier access to online highlights, which means fans are no longer as captivated by live sport, either at home or in the stadium. Arival is utilizing smartphones and tablets; turning these distractions from sport into second screens as an opportunity to increase engagement. It’s first steps have been to explore social media avenues. Arival has partnered with Image Metrics to develop shareable Fan Masks. This sophisticated snapchat style facial-recognition system enables users to live stream themselves wearing their…

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