Sports index calculates elite players’ real-time brand value

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Digital media has revolutionised the sports industry and helped to create new commercial opportunities. To take soccer as one example, an estimated 500 million Facebook users are ‘hardcore soccer fans’. Whilst those on the social media platform may represent only a tiny fraction of total fans of the sport, the community constitutes a real commercial opportunity for the sector. Sport organizations like soccer and basketball clubs have increasingly been using media platforms to create content that adds value for fans and now comes the drive to monetize this value. In 2012, we looked at social network that helps brands connect…

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