Sports index calculates elite players’ real-time brand value
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Digital media has revolutionised the sports industry and helped to create new commercial opportunities. To take soccer as one example, an estimated 500 million Facebook users are ‘hardcore soccer fans’. Whilst those on the social media platform may represent only a tiny fraction of total fans of the sport, the community constitutes a real commercial opportunity for the sector. Sport organizations like soccer and basketball clubs have increasingly been using media platforms to create content that adds value for fans and now comes the drive to monetize this value. In 2012, we looked at social network that helps brands connect with runners for sponsorship opportunities. At development level, we’ve also seen fanbases used to fund college basketball players. Providing a more sophisticated solution is Brandtix which combines elite athletes’ social media appeal with their performance on pitch, to provide a real-time picture of their brand value.
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