In Denmark, crowdfunded ads spread social messages

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Customer-generated advertising is a phenomenon we've seen before, but Danish spredbudskabet.dk brings something different to the table. Rather than promoting ads consumers themselves have created, the site lets visitors help fund pre-made ads promoting positive, noncommercial messages. Spredbudskabet.dk began by conducting a survey and identifying positive, socially oriented messages that resonated particularly well with Danish consumers. From those it created a set of video ads and posters that are now displayed on the site. One, for example, asserts that there's no shame in unemployment; another affirms the merit of homosexual parents. Meanwhile, spredbudskabet.dk has also created some advantageous arrangements with…

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